Ryan / PureONE network

Live performance, competitor ad intel, influencer CRM, the plan, and the ad launch — one screen.

Click, then paste into Claude (or any AI) — every site's visits, traffic sources, revenue, the full daily history since April, the influencer CRM and the plan all come with it. It also teaches your Claude to audit any of your pages: just ask "audit meetpureone.com" and it fetches the live page and runs a full CRO + copy teardown.

Connect your other sites (2 min)

Want Daily Hydrogen & Hydrogen Outlet showing here too? Copy the setup helper, paste it into Claude or ChatGPT, and it walks you through switching on access — one step at a time.

$41,963 *

Revenue · 28 days

$0 *

Revenue · 7 days

13 *

Purchases · 28 days

Paid OFF

Meta + Google Ads paused

* These three tiles currently double count Pureffect Direct's orders under MeetPureOne too. See the note below the revenue table.

The story: our brands do $41,963 * (28d), almost entirely organic + direct — paid is off. The same PureONE run by a separate owner (Oxigena) does $112,026 in the same window. That gap is the opportunity: turn the proven organic + creator engine on.

Shipped recently: Since the Aug 25 meeting: wired TikTok tracking + click-ID pass-through on the landers (purchases now attribute), wrote the TikTok US launch plan, cut 9 new Shayna 'rowing to recovery' ad shorts (plus 5 UGC + 6 USP shorts earlier), signed Robin and onboarded Eliska, followed up Kelsey with a page-optimization spec, self-hosted the Howie funnel and repriced it to the honest all-in $2,130, staged the Klaviyo re-warm to the 955 list, and pulled the analytics truth: Pureffect Direct is the real store, 10 machines since Aug 1, all affiliate, none from paid. On Sep 28: Ryan set the cashflow-mode strategy (conserve, reassess Nov 30), we rebuilt this dashboard the same day, delivered the Canadian-pricing research for meetpureone.com (Phase 1 geo-suggest banner recommended; real CAD checkout parked), and mapped the redirect plan to retire Hydrogen Outlet into pureffect.ca. Store-verified, last 28 days: Pureffect Direct sold 7 machines (about $17,570); MeetPureOne has 1 pending phone order (see the note under the revenue table below for how the GA4 numbers on this page count these).

Our brands — revenue & traffic (GA4)

Brand	Sess 7d	Rev 7d	Buys 7d	Sess 28d	Rev 28d	Buys 28d
MeetPureOne	293	$0	0	1,734	$20,918	6
Pureffect.ca	263	$0	0	1,307	$127	1
Pureffect Direct	33	$0	0	117	$20,918	6
Oxigena Shop (benchmark · not ours)	308	$15,655	6	1,538	$112,026	50

*Pureffect Direct and MeetPureOne above show the same numbers because they are the same orders, counted twice (Pureffect Direct's purchase event also reports into MeetPureOne's GA4 property, at a pre-discount value). This also affects the revenue and purchase tiles at the top of the page and the total in "The story" above. Store-verified, last 28 days: Pureffect Direct sold 7 machines (about $17,570); MeetPureOne has 1 pending phone order. Those two numbers, not the GA4 rows above, are the real ones until the tracking is fixed (see "Fix the analytics double-count" under Asks). The grayed Oxigena Shop row is a separate owner selling the same PureONE machine — not our revenue, shown only to prove what this exact product does at scale with the organic engine on.

Traffic → sales by channel (28 days)

Where the sessions and revenue actually come from. Paid is off today, so this is organic + direct — exactly the question you asked about.

Channel	Sessions	Revenue	Purchases	% of rev
Direct	1,061	$27,824	8	66%
Unassigned	39	$14,012	4	33%
Paid Search	1,415	$127	1	0%
Referral	194	$0	0	0%
Organic Search	158	$0	0	0%
Paid Social	154	$0	0	0%
Cross-network	47	$0	0	0%
Organic Social	79	$0	0	0%
AI Assistant	27	$0	0	0%
Paid Other	2	$0	0	0%

How Oxigena's sales break down by channel (28 days · separate owner, same product — the playbook to copy)

Channel	Sessions	Revenue	Purchases	% of rev
Direct	509	$62,295	28	56%
Organic Social	799	$38,670	17	35%
Referral	177	$8,281	4	7%
Unassigned	31	$2,780	1	2%
Organic Search	10	$0	0	0%
Organic Video	4	$0	0	0%
Email	2	$0	0	0%
Organic Shopping	2	$0	0	0%

Paid channels

Meta / Facebook Ads
Spend $37 · 284 impr · CTR 8.450704
Pixel 575 + value events ready when spend resumes.

TikTok Ads
No active spend — ready
Pixel D3AQ57 + events live; flip on for the test.

Google Ads
No active spend — $0 (30d)
Acct 2454983743 · 20 campaigns (17 paused, 2 removed, 1 enabled but dark).

Your daily traffic, by date — all sites in one place. Website visits (GA4 sessions) for every site this analytics account can read: MeetPureOne, Pureffect.ca, Pureffect Direct, H2 Echelon. Every day since April 1 is here (and it keeps growing); flip to weekly or monthly rollups. All of these numbers travel with the one Copy full brief for Claude button at the top — one click brings everything.

Traffic by date (GA4 sessions · per site · since Apr 1)

Date	MeetPureOne	Pureffect.ca	Pureffect Direct	H2 Echelon	Total
2026-10-05	9	1	0	4	14
2026-10-04	35	37	4	8	84
2026-10-03	37	35	3	13	88
2026-10-02	40	35	2	9	86
2026-10-01	37	37	4	9	87
2026-09-30	44	42	13	15	114
2026-09-29	46	40	4	10	100
2026-09-28	46	36	3	8	93
2026-09-27	75	62	21	3	161
2026-09-26	48	36	2	9	95
2026-09-25	52	38	3	12	105
2026-09-24	63	38	2	15	118
2026-09-23	73	61	6	10	150
2026-09-22	48	29	2	9	88
2026-09-21	41	34	1	7	83
2026-09-20	40	38	2	15	95
2026-09-19	72	66	4	14	156
2026-09-18	63	63	2	5	133
2026-09-17	82	78	0	8	168
2026-09-16	62	37	1	9	109
2026-09-15	73	43	4	9	129
2026-09-14	67	44	7	17	135
2026-09-13	62	44	4	6	116
2026-09-12	83	53	6	6	148
2026-09-11	84	52	1	6	143
2026-09-10	87	53	8	3	151
2026-09-09	85	51	6	15	157
2026-09-08	110	77	2	5	194
2026-09-07	70	48	0	9	127
2026-09-06	36	35	4	7	82
2026-09-05	46	45	4	3	98
2026-09-04	37	34	2	9	82
2026-09-03	56	55	8	7	126
2026-09-02	66	64	12	8	150
2026-09-01	53	51	3	9	116
2026-08-31	43	34	2	4	83
2026-08-30	42	33	3	11	89
2026-08-29	54	44	10	7	115
2026-08-28	41	33	5	6	85
2026-08-27	69	47	1	8	125
2026-08-26	66	47	5	9	127
2026-08-25	81	50	5	14	150
2026-08-24	129	111	5	6	251
2026-08-23	182	165	4	6	357
2026-08-22	123	105	2	8	238
2026-08-21	111	88	6	8	213
2026-08-20	135	111	13	18	277
2026-08-19	100	84	11	17	212
2026-08-18	74	53	5	14	146
2026-08-17	75	51	4	12	142
2026-08-16	69	48	1	10	128
2026-08-15	44	30	2	7	83
2026-08-14	75	59	3	7	144
2026-08-13	86	55	2	9	152
2026-08-12	82	59	2	12	155
2026-08-11	98	85	6	19	208
2026-08-10	194	173	24	17	408
2026-08-09	229	209	5	10	453
2026-08-08	267	245	17	22	551
2026-08-07	442	413	15	17	887
2026-08-06	184	171	10	13	378
2026-08-05	327	315	2	6	650
2026-08-04	651	639	7	7	1,304
2026-08-03	566	551	11	3	1,131
2026-08-02	899	892	5	5	1,801
2026-08-01	469	464	6	7	946
2026-07-31	387	384	7	12	790
2026-07-30	506	491	5	3	1,005
2026-07-29	556	539	1	13	1,109
2026-07-28	654	641	2	8	1,305
2026-07-27	525	511	0	9	1,045
2026-07-26	898	896	5	8	1,807
2026-07-25	583	583	2	9	1,177
2026-07-24	609	607	2	10	1,228
2026-07-23	1,021	1,022	1	3	2,047
2026-07-22	812	805	2	5	1,624
2026-07-21	601	598	3	3	1,205
2026-07-20	514	495	3	7	1,019
2026-07-19	425	424	6	4	859
2026-07-18	297	296	3	9	605
2026-07-17	217	214	3	7	441
2026-07-16	87	86	12	5	190
2026-07-15	80	78	6	7	171
2026-07-14	78	76	0	5	159
2026-07-13	119	117	5	11	252
2026-07-12	88	87	1	3	179
2026-07-11	87	86	3	8	184
2026-07-10	163	153	7	13	336
2026-07-09	69	65	4	1	139
2026-07-08	79	76	5	9	169
2026-07-07	83	82	0	8	173
2026-07-06	50	50	10	6	116
2026-07-05	48	47	11	7	113
2026-07-04	34	32	4	8	78
2026-07-03	66	64	8	8	146
2026-07-02	59	58	2	11	130
2026-07-01	57	55	0	8	120
2026-06-30	69	63	3	11	146
2026-06-29	108	99	16	9	232
2026-06-28	44	42	0	8	94
2026-06-27	27	25	1	5	58
2026-06-26	63	66	14	6	149
2026-06-25	43	42	2	7	94
2026-06-24	51	48	5	2	106
2026-06-23	54	51	6	8	119
2026-06-22	49	46	3	11	109
2026-06-21	45	44	2	7	98
2026-06-20	44	41	0	7	92
2026-06-19	40	36	0	6	82
2026-06-18	51	46	5	4	106
2026-06-17	55	50	4	9	118
2026-06-16	41	34	1	5	81
2026-06-15	45	40	3	5	93
2026-06-14	38	37	6	13	94
2026-06-13	75	76	2	9	162
2026-06-12	73	72	0	4	149
2026-06-11	36	33	3	3	75
2026-06-10	36	36	4	13	89
2026-06-09	62	59	5	8	134
2026-06-08	111	105	7	6	229
2026-06-07	126	125	0	7	258
2026-06-06	39	38	4	8	89
2026-06-05	61	60	7	17	145
2026-06-04	53	50	4	17	124
2026-06-03	72	66	1	16	155
2026-06-02	139	132	5	11	287
2026-06-01	50	43	1	7	101
2026-05-31	64	54	5	11	134
2026-05-30	69	58	3	12	142
2026-05-29	61	46	7	10	124
2026-05-28	65	48	6	12	131
2026-05-27	73	66	6	5	150
2026-05-26	80	74	13	4	171
2026-05-25	97	68	7	1	173
2026-05-24	97	86	2	6	191
2026-05-23	80	69	2	4	155
2026-05-22	59	48	4	6	117
2026-05-21	65	48	13	6	132
2026-05-20	57	51	14	4	126
2026-05-19	64	27	5	7	103
2026-05-18	23	22	5	2	52
2026-05-17	19	16	5	3	43
2026-05-16	13	12	5	3	33
2026-05-15	20	15	2	2	39
2026-05-14	23	18	4	4	49
2026-05-13	33	23	0	1	57
2026-05-12	89	85	8	7	189
2026-05-11	54	60	5	2	121
2026-05-10	82	80	1	1	164
2026-05-09	110	108	5	1	224
2026-05-08	163	166	4	4	337
2026-05-07	158	157	4	3	322
2026-05-06	69	74	2	2	147
2026-05-05	23	32	12	5	72
2026-05-04	21	27	4	4	56
2026-05-03	44	47	3	2	96
2026-05-02	49	50	2	3	104
2026-05-01	64	71	0	5	140
2026-04-30	36	37	1	3	77
2026-04-29	39	47	3	4	93
2026-04-28	23	28	3	6	60
2026-04-27	8	41	3	4	56
2026-04-26	0	51	3	9	63
2026-04-25	0	27	1	12	40
2026-04-24	0	43	2	3	48
2026-04-23	0	67	4	14	85
2026-04-22	0	35	1	4	40
2026-04-21	0	65	2	9	76
2026-04-20	0	51	7	16	74
2026-04-19	0	41	1	3	45
2026-04-18	0	32	3	10	45
2026-04-17	0	64	6	6	76
2026-04-16	0	40	3	4	47
2026-04-15	0	142	1	6	149
2026-04-14	0	180	5	6	191
2026-04-13	0	80	3	17	100
2026-04-12	0	150	4	11	165
2026-04-11	0	56	3	4	63
2026-04-10	0	55	1	11	67
2026-04-09	0	64	3	6	73
2026-04-08	0	50	5	9	64
2026-04-07	0	57	3	6	66
2026-04-06	0	58	0	8	66
2026-04-05	0	48	3	4	55
2026-04-04	0	56	4	8	68
2026-04-03	0	71	2	5	78
2026-04-02	0	68	8	17	93
2026-04-01	0	84	4	16	104

Date	MeetPureOne	Pureffect.ca	Pureffect Direct	H2 Echelon	Total
2026-W41	9	1	0	4	14
2026-W40	285	262	33	72	652
2026-W39	400	298	37	65	800
2026-W38	459	369	20	77	925
2026-W37	581	378	27	50	1,036
2026-W36	337	318	35	47	737
2026-W35	482	365	34	61	942
2026-W34	800	657	45	83	1,585
2026-W33	648	509	40	81	1,278
2026-W32	2,666	2,543	67	78	5,354
2026-W31	3,996	3,922	26	57	8,001
2026-W30	5,038	5,006	18	45	10,107

Date	MeetPureOne	Pureffect.ca	Pureffect Direct	H2 Echelon	Total
2026-10	158	145	13	43	359
2026-09	1,870	1,447	137	268	3,722
2026-08	6,007	5,464	199	319	11,989
2026-07	9,852	9,718	123	228	19,921
2026-06	1,800	1,705	114	249	3,868
2026-05	1,988	1,806	158	142	4,094

Sites included: MeetPureOne, Pureffect.ca, Pureffect Direct, H2 Echelon. Daily Hydrogen and Hydrogen Outlet aren't connected to this analytics account yet — say the word and Sep will get them added so they show here too.

What the category actually does: the two biggest spenders (InhaleH2, Echo) both run their ads through dozens of creator + clinic pages — whitelisting is the playbook. Video dominates. Two named rivals are absent from paid entirely.

Live ad activity (Meta Ad Library · Jun 18)

Brand	Active ads	Spend signal	What they're running
InhaleH2	~790	Dominant	Video 'Hydrogen' branding; recovery/clarity/stress; massive whitelisting across clinics + niche/pet pages.
Echo (Flask)	~73	Heavy	Pivoted to portable ECHO Flask; 'faster recovery, clearer thinking, stronger performance'; creator-army whitelisting + discount urgency (EVOLV).
DrinkHRW	~7	Steady	'Harmony+' drop-in water additive; angle = 'simplify your wellness routine'; busy-life pain points.
Oxigena / MX	~44	Active	Clinic & wellness-page whitelisting; WhatsApp/Messenger CTAs; their own paid is minimal (organic-led).
Vital Reaction	~0	Absent	Brand not meaningfully advertising (search = keyword noise).
HydroGenie	0	Absent	'No ads match' — zero active ads.

Takeaways

Whitelisting creator content IS the category's paid model (Echo + InhaleH2 both do it at scale) → run our creators' content as partnership ads.
Video dominates. Don't out-spend InhaleH2 — out-angle them.
Open lanes nobody owns: the retirement / older-affluent buyer, a celebrity (Howie), the premium machine tier.
Vital Reaction + HydroGenie are absent from paid = soft targets for comparison content.

27 creators managed (refreshed Oct 05, 2026 10:24 AM). Two new creators signed in Sep (Robin, Eliska); Shayna's footage now powers 14 finished ad shorts — whitelisting creator content like hers is the #1 paid lever (it's how Echo + InhaleH2 win). Click any name for the full deal, status and links; the same detail travels with the "Copy full brief" button. Full pipeline board →

Your creators are live online — click to see their authorized affiliate pages

Shayna's page Kelsey's page Carolyn's page

Delivered (code live)3

Shayna PowlessKelsey KernstineCarolyn Scott-Hamilton

Signed (setup w/ Scott)2

Robin KilloranEliska (Eliska's Beauty Bar)

Closing1

Dr. Manik Madaan

New lead1

Hailey Taylor

Awaiting them6

Jessie GraffNicole YoungMeesha FarzanehLuna (Skincare Hacker)DolFin ContentElan Bibas

Warm / revive3

Larissa ReisAmber AndrewsAnh Vu

Parked (cashflow mode)1

Dina (via Tara Ackaway — SocialWise PR)

Stalled1

Dr. Kunal Sood

Cold6

Thana RedhawkEvi SiskosDr. Anika AckermanMandy RossSheilaDoe

Fallen through3

Leanne VogelJody (MuayThaiJody)Pola (Neosutras)

The move: advertise the result (retirement health), run creator-whitelisted video, restart the organic engine, and measure everything once the pixel is live.

Strategy

Ryan set the direction on Sep 28: cashflow mode. Conserve, get into the black, reassess Nov 30. Within that, the strategy stays creators, amplify, capture: trusted people with a code and a page are the only thing that has ever sold a machine in this network (10 machines since Aug 1, all affiliate, 9 through one code). We build that engine, amplify their content on the brand accounts, and make the sites capture the search it creates. Paid stays paused until we're back in the black or one cold checkout is proven.

Lane 1 · Creator engine

Every signed creator gets the full kit: machine, code, personal page, payment, monthly content minimum (1 video + 1 photo + 1 quote). Recruit practitioners (chiros, naturopaths, trainers), not only lifestyle. Target: 4 creators fully live by Oct 28, 8 by Dec 31.

Lane 2 · Conversion

'Talk to someone' becomes the primary CTA on the landers (booked calls, not cold checkouts; every real order so far was a phone order). Test CA financing on pureffect.ca. Email list back on: re-warm, winback flow, AC50-owner trade-up ladder.

Lane 3 · Consolidation

Focus sites: pureffect.ca (CA) + meetpureone.com (US). Creator pages, FAQ hub, review roundup and comparison pages live there. Hydrogen Outlet retires with 301s into pureffect.ca / MPO; the domain and DNS stay forever (Klaviyo sends from it). Whether Pureffect Direct and Daily Hydrogen fold into this too is still Ryan's call. Needs Crisp to grant Zio page-editor access.

Canadian pricing (MPO)

Phase 1 plan: a geo-suggest banner on meetpureone.com offers Canadian visitors the CAD price on pureffect.ca (no forced redirect, remembers the visitor's choice). A real CAD checkout on meetpureone.com is a later phase, only if Phase 1 shows Canadians want it. First: settle one consistent PureONE price story across MeetPureOne, pureffect.ca and the affiliate landers.

Paid · gated

Meta: paused (Aug $1,331, Sep $77, 0 verified sales ever). TikTok: Spark seed ~$50/day on Ryan's posts, gated on Spark authorization AND cashflow mode clearing (paid spend is parked in cashflow mode). Meta relaunches as ONE campaign after we're back in the black or one cold checkout proves.

Open to-dos / next actions

Tagged by who owns each. The publish + pixel is the one blocker for everything else.

Ryan

Settle the PureONE price: MeetPureOne now lists PureONE at $2,900 USD with no sale, but the /howie and /shayna landers still promise $2,130 and $2,430. Confirm whether $2,900 is intentional, then settle one consistent price story across MeetPureOne (USD), pureffect.ca (CAD) and the affiliate offer before any Canadian-pricing banner ships.

Ryan

Pureffect Direct + Daily Hydrogen fate: Confirm whether these two fold into the pureffect.ca / meetpureone.com consolidation. The creator codes and coupon pages live on Pureffect Direct today, so they need a new home first if it goes.

Ryan

TikTok Spark authorization: Turn on Spark ad-authorization for @pureffect_hydrogen (account level). The one hard blocker before any TikTok spend, alongside cashflow mode clearing.

Ryan

Carolyn's machine: Told 'shipped' Jun 18, 'nothing arrived' Jul 28. Zio answers your Sep 11 question (it's a gifted machine, code Carolyn10), then ship to Pasadena with tracking.

Ryan

Shayna's $500: She told us it arrived Jul 3. Confirm it was sent so we can close this for good.

Ryan

Crisp page access: Ask Crisp to give Zio WordPress editor access on pureffect.ca + meetpureone.com (pages only). Unblocks creator pages, FAQ hub, HO redirects.

Ryan

Who runs Paid Search?: 62% of pureffect/MPO traffic is 'Paid Search' and it is not our Google Ads account. Who, how much, and can we get read access?

Scott

Commission tracking: Confirm the creator codes pay the $375/sale commission (not just a discount) and deliver a per-code sales report. Build Robin's and Eliska's coupon + page.

Crisp

hreflang between the stores: Add hreflang en-US / en-CA between the matching pages on meetpureone.com and pureffect.ca once the Canadian-pricing banner goes live.

Crisp

Payment gateway key rotation: Routine security hygiene: rotate the payment gateway API keys on meetpureone.com as part of regular maintenance.

Zio

Send the Klaviyo re-warm: Campaign #1 is staged to the 955 list (dark since Aug 6). Send to the engaged slice first, then flip on Winback + Exit-Popup flows.

Zio

Creator page overhaul: One optimized template (their video, price + offer visible, code auto-applied, trust bar, FAQs, schema, book-a-call), applied to Shayna / Kelsey / Carolyn / Robin.

Zio

Book-a-call lane: Add 'talk to someone' as the primary CTA on /howie + /shayna; measure booked calls.

Zio

Hydrogen Outlet redirects: HO is in coming-soon mode (200 holding page = rankings drop within days). Install page-level 301s into pureffect.ca / MPO, turn coming-soon off, GSC change of address. Keep the domain + DNS.

Zio

Fix the analytics double-count: Pureffect Direct's purchase event is also landing in MeetPureOne's GA4 property at a pre-discount value, so both brands show identical revenue on this dashboard. Scope the tag by site so each property reports only its own orders, then read revenue from Woo.

Ryan

Pick the 9 rowing shorts: Choose 2-3 of the 9 Shayna 'rowing to recovery' hooks (rec D / G / I) so ad copy + the TikTok campaign can be built.

First paid test — Facebook + TikTok, ~$100/day. Angle = retirement-health (the result, not the machine); the Howie video is approved on cold. Funnel: ad → /howie-story (advertorial) → /howie (VSL) → checkout. Tracking is live, so this measures real purchases. Read at 72h then weekly — scored on click + add-to-cart first (purchases are sparse on a $2,430 product at this budget). Price confirmed: Oxigena sells the same new PureONE at $2,430 USD.

Structure
1 Meta CBO + 1 TikTok campaign, angles mirrored so results compare. Angle encoded in each ad name.

Budget
~$60/day Meta · ~$40/day TikTok. All prospecting now; the retargeting ladder turns on once pools fill (~7–14d).

Creative
3 stills ready · 3 Howie-video cuts to edit · 0 Veo videos to create (prompts ready).

Initial ads (creative × copy × angle × platform)

Ad	Creative	Status	Copy	Angle	Platform
TikTok · Spark · Ryan post 1	@pureffect_hydrogen organic post	Needs edit	Spark boost (his caption)	Founder / native	TikTok
TikTok · Spark · Ryan post 2	@pureffect_hydrogen organic post	Needs edit	Spark boost (his caption)	Founder / native	TikTok
TikTok · Shayna ROW-D	9-hook rowing set, hook D 'what is she hooked up to'	Ready	Curiosity / pattern interrupt	Athlete recovery (UGC)	TikTok in-feed
TikTok · Shayna ROW-G	9-hook rowing set, hook G 'forget hydrogen water'	Ready	Contrast / category shift	Athlete recovery (UGC)	TikTok in-feed
TikTok · Shayna ROW-I	9-hook rowing set, hook I 'skeptic flip'	Ready	Skeptic to believer	Athlete recovery (UGC)	TikTok in-feed
Meta · Retargeting (paused)	Trip1 / Golf1 / Grandkids2 variants	Needs edit	Retirement moat	Retire healthy	Meta (paused until cold checkout proves)

Audiences

Meta: Advantage+ broad · a molecular-hydrogen + premium-wellness interest stack · an Oxigena lookalike (if a seed can be built) — with a retirement / healthy-aging overlay on the Angle-B ads. US, 45–70.
TikTok: a broad Smart campaign + a wellness / healthy-aging interest-and-behavior stack. US, 45+. Native 9:16 only.

Before we can spend (go-live gates)

What stands between this plan and live ads. Tagged by owner.

Ryan

Cashflow mode (set Sep 28) holds all paid spend, including this TikTok seed test, until we're back in the black or Ryan clears it early. Target reassessment: Nov 30.

Ryan

Turn on Spark ad-authorization for @pureffect_hydrogen. Nothing on TikTok spends until this is on.

Ryan

Pick 2-3 of the 9 rowing shorts (or delegate the pick). Then Zio writes paired primary text + headline per pick.

Sep

Confirm the TikTok Web Event pixel in Ads Manager matches D3AQ57BC77U6IE15QMV0 (already firing on /shayna + /dose-guide with click-ID pass-through).

Sep

Seed test: ~$50/day, Video Views objective, US broad, destination get.h2echelon.com/shayna. Judge on 6-sec view rate, click-through, and real MPO orders via the Woo API. Ignore day-one ROAS.

Sep

Book-a-call CTA live on /shayna + /howie before the seed test so non-buyers have a next step.

Ryan

One real cold US test checkout through /howie (refund after). This is the gate that turns Meta back on.

Send Sep a note

Paste anything you want me to look at — your Claude's analysis, a question, an idea, or a specific thing you want reviewed. Then copy it and send it over.

Read-only · GA4 (service account) + Meta Marketing API + Google Ads (Zio MCC). Auto-reloads hourly, rebuilt daily. Generated Oct 05, 2026 10:24 AM.