Ryan / PureONE network

Live performance, competitor ad intel, influencer CRM, the plan, and the ad launch — one screen.

Click, then paste into Claude (or any AI) — every site's visits, traffic sources, revenue, the full daily history since April, the influencer CRM and the plan all come with it. It also teaches your Claude to audit any of your pages: just ask "audit meetpureone.com" and it fetches the live page and runs a full CRO + copy teardown.

Connect your other sites (2 min)

Want Daily Hydrogen & Hydrogen Outlet showing here too? Copy the setup helper, paste it into Claude or ChatGPT, and it walks you through switching on access — one step at a time.

$7,245 *

Revenue · 28 days

$86 *

Revenue · 7 days

5 *

Purchases · 28 days

Paid OFF

Meta + Google Ads paused

* These three tiles currently double count Pureffect Direct's orders under MeetPureOne too. See the note below the revenue table.

The story: our brands do $7,245 * (28d), almost entirely organic + direct — paid is off. The same PureONE run by a separate owner (Oxigena) does $30,915 in the same window. That gap is the opportunity: turn the proven organic + creator engine on.

Shipped recently: Since the Aug 25 meeting: wired TikTok tracking + click-ID pass-through on the landers (purchases now attribute), wrote the TikTok US launch plan, cut 9 new Shayna 'rowing to recovery' ad shorts (plus 5 UGC + 6 USP shorts earlier), signed Robin and onboarded Eliska, followed up Kelsey with a page-optimization spec, self-hosted the Howie funnel and repriced it to the honest all-in $2,130, staged the Klaviyo re-warm to the 955 list, and pulled the analytics truth: Pureffect Direct is the real store, 10 machines since Aug 1, all affiliate, none from paid. On Sep 28: Ryan set the cashflow-mode strategy (conserve, reassess Nov 30), we rebuilt this dashboard the same day, delivered the Canadian-pricing research for meetpureone.com (Phase 1 geo-suggest banner recommended; real CAD checkout parked), and mapped the redirect plan to retire Hydrogen Outlet into pureffect.ca. Store-verified, last 28 days: Pureffect Direct sold 7 machines (about $17,570); MeetPureOne has 1 pending phone order (see the note under the revenue table below for how the GA4 numbers on this page count these).

Our brands — revenue & traffic (GA4)

Brand	Sess 7d	Rev 7d	Buys 7d	Sess 28d	Rev 28d	Buys 28d
MeetPureOne	402	$43	1	1,348	$3,581	2
Pureffect.ca	398	$0	0	1,214	$83	1
Pureffect Direct	39	$43	1	120	$3,581	2
Oxigena Shop (benchmark · not ours)	279	$2,900	1	1,202	$30,915	13

*Pureffect Direct and MeetPureOne above show the same numbers because they are the same orders, counted twice (Pureffect Direct's purchase event also reports into MeetPureOne's GA4 property, at a pre-discount value). This also affects the revenue and purchase tiles at the top of the page and the total in "The story" above. Store-verified, last 28 days: Pureffect Direct sold 7 machines (about $17,570); MeetPureOne has 1 pending phone order. Those two numbers, not the GA4 rows above, are the real ones until the tracking is fixed (see "Fix the analytics double-count" under Asks). The grayed Oxigena Shop row is a separate owner selling the same PureONE machine — not our revenue, shown only to prove what this exact product does at scale with the organic engine on.

Traffic → sales by channel (28 days)

Where the sessions and revenue actually come from. Paid is off today, so this is organic + direct — exactly the question you asked about.

Channel	Sessions	Revenue	Purchases	% of rev
Unassigned	54	$7,076	2	98%
Direct	939	$86	2	1%
Organic Search	185	$83	1	1%
Paid Search	1,153	$0	0	0%
Paid Social	134	$0	0	0%
Referral	112	$0	0	0%
Organic Social	90	$0	0	0%
Cross-network	12	$0	0	0%
AI Assistant	10	$0	0	0%
Paid Other	1	$0	0	0%

How Oxigena's sales break down by channel (28 days · separate owner, same product — the playbook to copy)

Channel	Sessions	Revenue	Purchases	% of rev
Direct	367	$17,115	8	55%
Organic Social	569	$5,500	2	18%
Unassigned	23	$5,400	2	17%
Organic Shopping	10	$2,900	1	9%
Referral	214	$0	0	0%
Organic Search	9	$0	0	0%
Organic Video	5	$0	0	0%
Email	2	$0	0	0%

Paid channels

Meta / Facebook Ads
Spend $414 · 4629 impr · CTR 12.184057
Pixel 575 + value events ready when spend resumes.

TikTok Ads
No active spend — ready
Pixel D3AQ57 + events live; flip on for the test.

Google Ads
No active spend — $0 (30d)
Acct 2454983743 · 20 campaigns (17 paused, 2 removed, 1 enabled but dark).

Your daily traffic, by date — all sites in one place. Website visits (GA4 sessions) for every site this analytics account can read: MeetPureOne, Pureffect.ca, Pureffect Direct, H2 Echelon, plus Oxigena in the greyed last column as a benchmark (separate owner, same product, not counted in your Total). Every day since April 1 is here (and it keeps growing); flip to weekly or monthly rollups. All of these numbers travel with the one Copy full brief for Claude button at the top — one click brings everything.

Traffic by date (GA4 sessions · per site · since Apr 1)

Date	MeetPureOne	Pureffect.ca	Pureffect Direct	H2 Echelon	Total	Oxigena (benchmark)
2026-10-19	0	1	0	0	1	0
2026-10-18	32	49	0	8	89	34
2026-10-17	98	98	3	6	205	27
2026-10-16	51	45	5	10	111	29
2026-10-15	50	48	7	8	113	36
2026-10-14	48	46	4	9	107	43
2026-10-13	67	60	15	11	153	53
2026-10-12	55	50	5	17	127	57
2026-10-11	44	42	1	3	90	53
2026-10-10	35	35	1	9	80	20
2026-10-09	55	54	1	12	122	27
2026-10-08	41	39	3	4	87	34
2026-10-07	33	32	4	5	74	55
2026-10-06	35	35	0	10	80	87
2026-10-05	24	24	1	12	61	64
2026-10-04	37	37	4	8	86	59
2026-10-03	37	35	3	13	88	46
2026-10-02	40	35	2	9	86	31
2026-10-01	37	37	4	9	87	38
2026-09-30	44	42	13	15	114	47
2026-09-29	46	40	4	10	100	45
2026-09-28	46	36	3	8	93	39
2026-09-27	75	62	21	3	161	38
2026-09-26	48	36	2	9	95	29
2026-09-25	52	38	3	12	105	32
2026-09-24	63	38	2	15	118	39
2026-09-23	73	61	6	10	150	50
2026-09-22	48	29	2	9	88	63
2026-09-21	41	34	1	7	83	24
2026-09-20	40	38	2	15	95	49
2026-09-19	72	66	4	14	156	40
2026-09-18	63	63	2	5	133	20
2026-09-17	82	78	0	8	168	40
2026-09-16	62	37	1	9	109	53
2026-09-15	73	43	4	9	129	66
2026-09-14	67	44	7	17	135	107
2026-09-13	62	44	4	6	116	74
2026-09-12	83	53	6	6	148	74
2026-09-11	84	52	1	6	143	80
2026-09-10	87	53	8	3	151	69
2026-09-09	85	51	6	15	157	67
2026-09-08	110	77	2	5	194	100
2026-09-07	70	48	0	9	127	114
2026-09-06	36	35	4	7	82	118
2026-09-05	46	45	4	3	98	78
2026-09-04	37	34	2	9	82	103
2026-09-03	56	55	8	7	126	125
2026-09-02	66	64	12	8	150	125
2026-09-01	53	51	3	9	116	98
2026-08-31	43	34	2	4	83	53
2026-08-30	42	33	3	11	89	87
2026-08-29	54	44	10	7	115	52
2026-08-28	41	33	5	6	85	71
2026-08-27	69	47	1	8	125	86
2026-08-26	66	47	5	9	127	59
2026-08-25	81	50	5	14	150	60
2026-08-24	129	111	5	6	251	45
2026-08-23	182	165	4	6	357	55
2026-08-22	123	105	2	8	238	27
2026-08-21	111	88	6	8	213	46
2026-08-20	135	111	13	18	277	36
2026-08-19	100	84	11	17	212	50
2026-08-18	74	53	5	14	146	54
2026-08-17	75	51	4	12	142	63
2026-08-16	69	48	1	10	128	81
2026-08-15	44	30	2	7	83	51
2026-08-14	75	59	3	7	144	88
2026-08-13	86	55	2	9	152	199
2026-08-12	82	59	2	12	155	141
2026-08-11	98	85	6	19	208	55
2026-08-10	194	173	24	17	408	65
2026-08-09	229	209	5	10	453	100
2026-08-08	267	245	17	22	551	70
2026-08-07	442	413	15	17	887	117
2026-08-06	184	171	10	13	378	65
2026-08-05	327	315	2	6	650	64
2026-08-04	651	639	7	7	1,304	70
2026-08-03	566	551	11	3	1,131	113
2026-08-02	899	892	5	5	1,801	59
2026-08-01	469	464	6	7	946	75
2026-07-31	387	384	7	12	790	125
2026-07-30	506	491	5	3	1,005	34
2026-07-29	556	539	1	13	1,109	66
2026-07-28	654	641	2	8	1,305	42
2026-07-27	525	511	0	9	1,045	41
2026-07-26	898	896	5	8	1,807	48
2026-07-25	583	583	2	9	1,177	34
2026-07-24	609	607	2	10	1,228	72
2026-07-23	1,021	1,022	1	3	2,047	46
2026-07-22	812	805	2	5	1,624	67
2026-07-21	601	598	3	3	1,205	44
2026-07-20	514	495	3	7	1,019	54
2026-07-19	425	424	6	4	859	33
2026-07-18	297	296	3	9	605	54
2026-07-17	217	214	3	7	441	39
2026-07-16	87	86	12	5	190	40
2026-07-15	80	78	6	7	171	46
2026-07-14	78	76	0	5	159	56
2026-07-13	119	117	5	11	252	71
2026-07-12	88	87	1	3	179	45
2026-07-11	87	86	3	8	184	36
2026-07-10	163	153	7	13	336	73
2026-07-09	69	65	4	1	139	58
2026-07-08	79	76	5	9	169	35
2026-07-07	83	82	0	8	173	50
2026-07-06	50	50	10	6	116	62
2026-07-05	48	47	11	7	113	48
2026-07-04	34	32	4	8	78	28
2026-07-03	66	64	8	8	146	37
2026-07-02	59	58	2	11	130	43
2026-07-01	57	55	0	8	120	58
2026-06-30	69	63	3	11	146	68
2026-06-29	108	99	16	9	232	39
2026-06-28	44	42	0	8	94	72
2026-06-27	27	25	1	5	58	33
2026-06-26	63	66	14	6	149	38
2026-06-25	43	42	2	7	94	42
2026-06-24	51	48	5	2	106	71
2026-06-23	54	51	6	8	119	107
2026-06-22	49	46	3	11	109	113
2026-06-21	45	44	2	7	98	43
2026-06-20	44	41	0	7	92	27
2026-06-19	40	36	0	6	82	33
2026-06-18	51	46	5	4	106	39
2026-06-17	55	50	4	9	118	72
2026-06-16	41	34	1	5	81	47
2026-06-15	45	40	3	5	93	72
2026-06-14	38	37	6	13	94	75
2026-06-13	75	76	2	9	162	33
2026-06-12	73	72	0	4	149	36
2026-06-11	36	33	3	3	75	59
2026-06-10	36	36	4	13	89	46
2026-06-09	62	59	5	8	134	35
2026-06-08	111	105	7	6	229	50
2026-06-07	126	125	0	7	258	92
2026-06-06	39	38	4	8	89	40
2026-06-05	61	60	7	17	145	63
2026-06-04	53	50	4	17	124	80
2026-06-03	72	66	1	16	155	121
2026-06-02	139	132	5	11	287	168
2026-06-01	50	43	1	7	101	229
2026-05-31	64	54	5	11	134	383
2026-05-30	69	58	3	12	142	458
2026-05-29	61	46	7	10	124	214
2026-05-28	65	48	6	12	131	312
2026-05-27	73	66	6	5	150	381
2026-05-26	80	74	13	4	171	393
2026-05-25	97	68	7	1	173	365
2026-05-24	97	86	2	6	191	121
2026-05-23	80	69	2	4	155	82
2026-05-22	59	48	4	6	117	134
2026-05-21	65	48	13	6	132	157
2026-05-20	57	51	14	4	126	146
2026-05-19	64	27	5	7	103	174
2026-05-18	23	22	5	2	52	123
2026-05-17	19	16	5	3	43	77
2026-05-16	13	12	5	3	33	142
2026-05-15	20	15	2	2	39	170
2026-05-14	23	18	4	4	49	260
2026-05-13	33	23	0	1	57	282
2026-05-12	89	85	8	7	189	599
2026-05-11	54	60	5	2	121	1,333
2026-05-10	82	80	1	1	164	46
2026-05-09	110	108	5	1	224	128
2026-05-08	163	166	4	4	337	145
2026-05-07	158	157	4	3	322	82
2026-05-06	69	74	2	2	147	139
2026-05-05	23	32	12	5	72	150
2026-05-04	21	27	4	4	56	106
2026-05-03	44	47	3	2	96	64
2026-05-02	49	50	2	3	104	56
2026-05-01	64	71	0	5	140	65
2026-04-30	36	37	1	3	77	51
2026-04-29	39	47	3	4	93	74
2026-04-28	23	28	3	6	60	94
2026-04-27	8	41	3	4	56	101
2026-04-26	0	51	3	9	63	41
2026-04-25	0	27	1	12	40	40
2026-04-24	0	43	2	3	48	58
2026-04-23	0	67	4	14	85	102
2026-04-22	0	35	1	4	40	254
2026-04-21	0	65	2	9	76	195
2026-04-20	0	51	7	16	74	50
2026-04-19	0	41	1	3	45	45
2026-04-18	0	32	3	10	45	34
2026-04-17	0	64	6	6	76	64
2026-04-16	0	40	3	4	47	42
2026-04-15	0	142	1	6	149	52
2026-04-14	0	180	5	6	191	50
2026-04-13	0	80	3	17	100	50
2026-04-12	0	150	4	11	165	37
2026-04-11	0	56	3	4	63	25
2026-04-10	0	55	1	11	67	23
2026-04-09	0	64	3	6	73	37
2026-04-08	0	50	5	9	64	56
2026-04-07	0	57	3	6	66	49
2026-04-06	0	58	0	8	66	29
2026-04-05	0	48	3	4	55	35
2026-04-04	0	56	4	8	68	37
2026-04-03	0	71	2	5	78	63
2026-04-02	0	68	8	17	93	16
2026-04-01	0	84	4	16	104	34

Date	MeetPureOne	Pureffect.ca	Pureffect Direct	H2 Echelon	Total	Oxigena (benchmark)
2026-W43	0	1	0	0	1	0
2026-W42	401	396	39	69	905	279
2026-W41	267	261	11	55	594	340
2026-W40	287	262	33	72	654	305
2026-W39	400	298	37	65	800	275
2026-W38	459	369	20	77	925	375
2026-W37	581	378	27	50	1,036	578
2026-W36	337	318	35	47	737	700
2026-W35	482	365	34	61	942	460
2026-W34	800	657	45	83	1,585	331
2026-W33	648	509	40	81	1,278	680
2026-W32	2,666	2,543	67	78	5,354	599

Date	MeetPureOne	Pureffect.ca	Pureffect Direct	H2 Echelon	Total	Oxigena (benchmark)
2026-10	819	802	63	163	1,847	793
2026-09	1,870	1,447	137	268	3,722	2,006
2026-08	6,007	5,464	199	319	11,989	2,257
2026-07	9,852	9,718	123	228	19,921	1,585
2026-06	1,800	1,705	114	249	3,868	2,043
2026-05	1,988	1,806	158	142	4,094	7,287

Sites included: MeetPureOne, Pureffect.ca, Pureffect Direct, H2 Echelon; Oxigena is the benchmark column and is not part of the Total. Daily Hydrogen and Hydrogen Outlet aren't connected to this analytics account yet — say the word and Sep will get them added so they show here too.

What the category actually does: the two biggest spenders (InhaleH2, Echo) both run their ads through dozens of creator + clinic pages — whitelisting is the playbook. Video dominates. Two named rivals are absent from paid entirely.

Live ad activity (Meta Ad Library · Jun 18)

Brand	Active ads	Spend signal	What they're running
InhaleH2	~790	Dominant	Video 'Hydrogen' branding; recovery/clarity/stress; massive whitelisting across clinics + niche/pet pages.
Echo (Flask)	~73	Heavy	Pivoted to portable ECHO Flask; 'faster recovery, clearer thinking, stronger performance'; creator-army whitelisting + discount urgency (EVOLV).
DrinkHRW	~7	Steady	'Harmony+' drop-in water additive; angle = 'simplify your wellness routine'; busy-life pain points.
Oxigena / MX	~44	Active	Clinic & wellness-page whitelisting; WhatsApp/Messenger CTAs; their own paid is minimal (organic-led).
Vital Reaction	~0	Absent	Brand not meaningfully advertising (search = keyword noise).
HydroGenie	0	Absent	'No ads match' — zero active ads.

Takeaways

Whitelisting creator content IS the category's paid model (Echo + InhaleH2 both do it at scale) → run our creators' content as partnership ads.
Video dominates. Don't out-spend InhaleH2 — out-angle them.
Open lanes nobody owns: the retirement / older-affluent buyer, a celebrity (Howie), the premium machine tier.
Vital Reaction + HydroGenie are absent from paid = soft targets for comparison content.

27 creators managed (refreshed Oct 19, 2026 11:30 AM). Two new creators signed in Sep (Robin, Eliska); Shayna's footage now powers 14 finished ad shorts — whitelisting creator content like hers is the #1 paid lever (it's how Echo + InhaleH2 win). Click any name for the full deal, status and links; the same detail travels with the "Copy full brief" button. Full pipeline board →

Your creators are live online — click to see their authorized affiliate pages

Shayna's page Kelsey's page Carolyn's page

Delivered (code live)3

Shayna PowlessKelsey KernstineCarolyn Scott-Hamilton

Signed (setup w/ Scott)2

Robin KilloranEliska (Eliska's Beauty Bar)

Closing1

Dr. Manik Madaan

New lead1

Hailey Taylor

Awaiting them6

Jessie GraffNicole YoungMeesha FarzanehLuna (Skincare Hacker)DolFin ContentElan Bibas

Warm / revive3

Larissa ReisAmber AndrewsAnh Vu

Parked (cashflow mode)1

Dina (via Tara Ackaway — SocialWise PR)

Stalled1

Dr. Kunal Sood

Cold6

Thana RedhawkEvi SiskosDr. Anika AckermanMandy RossSheilaDoe

Fallen through3

Leanne VogelJody (MuayThaiJody)Pola (Neosutras)

The move: advertise the result (retirement health), run creator-whitelisted video, restart the organic engine, and measure everything once the pixel is live.

Strategy

Ryan set the direction on Sep 28: cashflow mode. Conserve, get into the black, reassess Nov 30. Within that, the strategy stays creators, amplify, capture: trusted people with a code and a page are the only thing that has ever sold a machine in this network (10 machines since Aug 1, all affiliate, 9 through one code). We build that engine, amplify their content on the brand accounts, and make the sites capture the search it creates. Paid stays paused until we're back in the black or one cold checkout is proven.

Lane 1 · Creator engine

Every signed creator gets the full kit: machine, code, personal page, payment, monthly content minimum (1 video + 1 photo + 1 quote). Recruit practitioners (chiros, naturopaths, trainers), not only lifestyle. Target: 4 creators fully live by Oct 28, 8 by Dec 31.

Lane 2 · Conversion

'Talk to someone' becomes the primary CTA on the landers (booked calls, not cold checkouts; every real order so far was a phone order). Test CA financing on pureffect.ca. Email list back on: re-warm, winback flow, AC50-owner trade-up ladder.

Lane 3 · Consolidation

Focus sites: pureffect.ca (CA) + meetpureone.com (US). Creator pages, FAQ hub, review roundup and comparison pages live there. Hydrogen Outlet retires with 301s into pureffect.ca / MPO; the domain and DNS stay forever (Klaviyo sends from it). Whether Pureffect Direct and Daily Hydrogen fold into this too is still Ryan's call. Needs Crisp to grant Zio page-editor access.

Canadian pricing (MPO)

Phase 1 plan: a geo-suggest banner on meetpureone.com offers Canadian visitors the CAD price on pureffect.ca (no forced redirect, remembers the visitor's choice). A real CAD checkout on meetpureone.com is a later phase, only if Phase 1 shows Canadians want it. First: settle one consistent PureONE price story across MeetPureOne, pureffect.ca and the affiliate landers.

Paid · gated

Meta: paused (Aug $1,331, Sep $77, 0 verified sales ever). TikTok: Spark seed ~$50/day on Ryan's posts, gated on Spark authorization AND cashflow mode clearing (paid spend is parked in cashflow mode). Meta relaunches as ONE campaign after we're back in the black or one cold checkout proves.

Open to-dos / next actions

Tagged by who owns each. The publish + pixel is the one blocker for everything else.

Ryan

Settle the PureONE price: MeetPureOne now lists PureONE at $2,900 USD with no sale, but the /howie and /shayna landers still promise $2,130 and $2,430. Confirm whether $2,900 is intentional, then settle one consistent price story across MeetPureOne (USD), pureffect.ca (CAD) and the affiliate offer before any Canadian-pricing banner ships.

Ryan

Pureffect Direct + Daily Hydrogen fate: Confirm whether these two fold into the pureffect.ca / meetpureone.com consolidation. The creator codes and coupon pages live on Pureffect Direct today, so they need a new home first if it goes.

Ryan

TikTok Spark authorization: Turn on Spark ad-authorization for @pureffect_hydrogen (account level). The one hard blocker before any TikTok spend, alongside cashflow mode clearing.

Ryan

Carolyn's machine: Told 'shipped' Jun 18, 'nothing arrived' Jul 28. Zio answers your Sep 11 question (it's a gifted machine, code Carolyn10), then ship to Pasadena with tracking.

Ryan

Shayna's $500: She told us it arrived Jul 3. Confirm it was sent so we can close this for good.

Ryan

Crisp page access: Ask Crisp to give Zio WordPress editor access on pureffect.ca + meetpureone.com (pages only). Unblocks creator pages, FAQ hub, hreflang.

Ryan

Who runs Paid Search?: 62% of pureffect/MPO traffic is 'Paid Search' and it is not our Google Ads account. Who, how much, and can we get read access?

Scott

Commission tracking: Confirm the creator codes pay the per-sale commission (not just a discount) and deliver a per-code sales report. Rate: $350/sale for creators signed from Sep 4 on; anyone who signed earlier at $375 keeps that rate. Build Robin's and Eliska's coupon + page.

Crisp

hreflang between the stores: Add hreflang en-US / en-CA between the matching pages on meetpureone.com and pureffect.ca once the Canadian-pricing banner goes live.

Crisp

Payment gateway key rotation: Routine security hygiene: rotate the payment gateway API keys on meetpureone.com as part of regular maintenance.

Zio

Send the Klaviyo re-warm: Campaign #1 is staged to the 955 list (dark since Aug 6). Send to the engaged slice first, then flip on Winback + Exit-Popup flows.

Zio

Creator page overhaul: One optimized template (their video, price + offer visible, code auto-applied, trust bar, FAQs, schema, book-a-call), applied to Shayna / Kelsey / Carolyn / Robin.

Zio

Book-a-call lane: Add 'talk to someone' as the primary CTA on /howie + /shayna; measure booked calls.

Zio

Hydrogen Outlet redirects: Hydrogen Outlet now forwards to pureffect.ca, but with temporary (302) redirects, and /lye/, /browns-gas/ and /products/ land on the pureffect.ca homepage instead of their matching pages. Once the sunset is final: switch to permanent 301s, map those pages, file the Search Console change of address. Keep the domain + DNS.

Zio

Fix the analytics double-count: Pureffect Direct's purchase event is also landing in MeetPureOne's GA4 property at a pre-discount value, so both brands show identical revenue on this dashboard. Scope the tag by site so each property reports only its own orders, then read revenue from Woo.

Ryan

Pick the 9 rowing shorts: Choose 2-3 of the 9 Shayna 'rowing to recovery' hooks (rec D / G / I) so ad copy + the TikTok campaign can be built.

First paid test — Facebook + TikTok, ~$100/day. Angle = retirement-health (the result, not the machine); the Howie video is approved on cold. Funnel: ad → /howie-story (advertorial) → /howie (VSL) → checkout. Tracking is live, so this measures real purchases. Read at 72h then weekly — scored on click + add-to-cart first (purchases are sparse on a $2,430 product at this budget). Price confirmed: Oxigena sells the same new PureONE at $2,430 USD.

Structure
1 Meta CBO + 1 TikTok campaign, angles mirrored so results compare. Angle encoded in each ad name.

Budget
~$60/day Meta · ~$40/day TikTok. All prospecting now; the retargeting ladder turns on once pools fill (~7–14d).

Creative
3 stills ready · 3 Howie-video cuts to edit · 0 Veo videos to create (prompts ready).

Initial ads (creative × copy × angle × platform)

Ad	Creative	Status	Copy	Angle	Platform
TikTok · Spark · Ryan post 1	@pureffect_hydrogen organic post	Needs edit	Spark boost (his caption)	Founder / native	TikTok
TikTok · Spark · Ryan post 2	@pureffect_hydrogen organic post	Needs edit	Spark boost (his caption)	Founder / native	TikTok
TikTok · Shayna ROW-D	9-hook rowing set, hook D 'what is she hooked up to'	Ready	Curiosity / pattern interrupt	Athlete recovery (UGC)	TikTok in-feed
TikTok · Shayna ROW-G	9-hook rowing set, hook G 'forget hydrogen water'	Ready	Contrast / category shift	Athlete recovery (UGC)	TikTok in-feed
TikTok · Shayna ROW-I	9-hook rowing set, hook I 'skeptic flip'	Ready	Skeptic to believer	Athlete recovery (UGC)	TikTok in-feed
Meta · Retargeting (paused)	Trip1 / Golf1 / Grandkids2 variants	Needs edit	Retirement moat	Retire healthy	Meta (paused until cold checkout proves)

Audiences

Meta: Advantage+ broad · a molecular-hydrogen + premium-wellness interest stack · an Oxigena lookalike (if a seed can be built) — with a retirement / healthy-aging overlay on the Angle-B ads. US, 45–70.
TikTok: a broad Smart campaign + a wellness / healthy-aging interest-and-behavior stack. US, 45+. Native 9:16 only.

Before we can spend (go-live gates)

What stands between this plan and live ads. Tagged by owner.

Ryan

Cashflow mode (set Sep 28) holds all paid spend, including this TikTok seed test, until we're back in the black or Ryan clears it early. Target reassessment: Nov 30.

Ryan

Turn on Spark ad-authorization for @pureffect_hydrogen. Nothing on TikTok spends until this is on.

Ryan

Pick 2-3 of the 9 rowing shorts (or delegate the pick). Then Zio writes paired primary text + headline per pick.

Sep

Confirm the TikTok Web Event pixel in Ads Manager matches D3AQ57BC77U6IE15QMV0 (already firing on /shayna + /dose-guide with click-ID pass-through).

Sep

Seed test: ~$50/day, Video Views objective, US broad, destination get.h2echelon.com/shayna. Judge on 6-sec view rate, click-through, and real MPO orders via the Woo API. Ignore day-one ROAS.

Sep

Book-a-call CTA live on /shayna + /howie before the seed test so non-buyers have a next step.

Ryan

One real cold US test checkout through /howie (refund after). This is the gate that turns Meta back on.

Send Sep a note

Paste anything you want me to look at — your Claude's analysis, a question, an idea, or a specific thing you want reviewed. Then copy it and send it over.

Read-only · GA4 (service account) + Meta Marketing API + Google Ads (Zio MCC). Auto-reloads hourly, rebuilt daily. Generated Oct 19, 2026 11:30 AM.